Top Employers for Social Media Professionals
If you have a degree in social media and are considering breaking into the social media work force there is a vast array of companies and opportunities for you to choose from. The four companies listed below are named the top four companies for a social media savvy professional to consider as a potential job opportunity.
Adobe
Adobe in 2009 underwent a company wide audit and adopted a dedicated social media team known as the Center of Excellence (CoE). The CoE provides policies and guidelines, training, measurement support and best practices. Adobe says it has a “fairly open philosophy” toward social media, trusting and encouraging employee’s to do the right thing in social media channels.
With the social media being such a large uncharted territory Adobe believes they have the opportunity to build their program from the ground up. Social media savvy professionals can find a rewarding career with the Adobe Company and uncharted channels to explore.
Best Buy
Best Buy has an approach that allows its employee’s to engage social media with guidelines summed up as asking their employees “to be smart, be respectful, and be human”. Best Buy is very passionate about social media and that passion can be seen just by their numerous social media outlets they have a hand in like, facebook, twitter accounts, community forums and bogs, as well as you tube, mobile phone apps and much more.
At corporate headquarters Best Buy has what they refer to as “ Community Connectors” that work as the customer care group, managing and facilitating discussions on platforms such as Facebook and Twitter. The company strongly believes they will learn from their employee’s if they are giving the opportunity to experiment. Best Buy believes that in doing so the rewards outweigh the risks of such employee freedom.
IBM
IBM claims to have the largest network of employee’s using social media networking today. In fact there are over 200,000 employees on LinkedIn.
IBM encourages the use of social media and has invested heavily in the tools of the trade, giving their employee’s the best possible methods for collaborating socially and more effectively. At IBM the social media professionals play an active role in the largest community of employee’s involved in the social media scene.
IBM is said to be a good company to work for if you’re a social media professional for one reason “Empowerment”. While technology is empowering the IBM customer, it is also empowering the employee’s.
Weber Shandwick
Weber Shandwick’s social media policy has been in place for two years now and can be easily summed up as saying “be yourself, be transparent, and be respectful”. The guidelines for Weber Shandwick’s social media policies are the product of collaboration from all the relevant stakeholders in the company.
With the commitment to hiring and an ever growing social media savvy set of professionals in this company, their presence can be felt across the board from twitter accounts to web blogs, Weber Shandwick is an indomitable social media presence.
