Hot Marketing Jobs for 2011
We are still in the middle of some tough economic times. It can be hard to find a job for many people. For those with the skill of marketing, there are always new opportunities developing . Jobs are often created as the technology broadens opportunity. Here are the top 5 hot marketing jobs for 2011.
♦ Mobile Marketer
Between Tablets and Smartphones, there is an increasing trend of seemingly, “everyone” getting online these days. To attract this crowd agencies need people that not only understand the mobile market and consumer, but people that have skills in developing, strategizing and creating content in the mobile market. Skills in creating a mobile app or making mobile friendly websites would be considered a specific, “plus.”
Financial Marketers
♦ One of the hot marketing jobs for 2011 is based on math skills! There are many people who want to market because they have a lot of people skills, but were perhaps not so good with “numbers” and “math.” This can be an issue these days. In these tough economic times knowing where money is spent and accounting for it precisely is essential. Marketers that understand numbers and can show clear trends backed by hard data and statistics, are in a far higher demand than they were in the past. The days of marketing and not being a little bit savvy in math may be a thing of the past.
♦ Analysts and data insights
It is important for companies to be able to measure the effectiveness of their marketing campaigns. Because of this a person who is skilled at collecting, analyzing and presenting data from various technology and social media sources is increasingly in high demand. These analysts should not only be able to collect and disseminate the data but should be able to create actionable and well thought out plans to improve marketing focus based upon the results of the data collected.
♦ Content Strategists and Digital Storytellers
There is a lot more to delivering content these days than simply writing for one media. The content strategist needs to be able to create multiple content streams so that the IPAD viewer, Desktop enthusiast and the person surfing on their phone all have a unique and platform relevant view of the material. Understanding where to market, how to go about doing it and all of the available media is essential for this job.
♦ Specific Tech Specialists
Many companies will be looking for marketers with skills in very specific and narrow technical fields. Having skills in developing things like Flash and iPhone specific apps and content may be in increased demand as many agencies are going to want specific people to target specific areas as the market gets increasingly specialized.
Source:
http://www.imediaconnection.com/content/28272.asp
