ALT-3 Skills Needed to become an Email Marketing Manager
E-mailmanagersare responsible for creating a marketing strategy using e-mail to promote products and services. With modern technology and the widespread use of the internet e-mail represents an entirely different way to reach potential customers that traditional strategies may miss. Combining traditional marketing managing strategies with a firm understanding of technology is important for those marketing through e-mail. Marketing managers that specialize in e-mail communications between customers and business are referred to as e-mail marketing managers. There are several skills one will need to be successful in this position.
Understanding the proper way toformat e-mailsand solid proofreading skills are a must. There is a need for great writing skills all the way around. With the reputation of the company at stake accuracy and professionalism are important. E-mail marketing managers will compile potential customer lists. Once lists are complied they will develop a targeted campaign to reach potential customers. The use of text and HTML is needed to design e-mails that create a positive impression. Most people will delete the e-mail as soon as it is opened. The first couple of seconds is critical to catch the viewer’s attention and prevent it from ending up in the trash.
Marketing managers must be able to critically think through problems coming up with innovative solutions. As results pour in from the marketing campaign adjustments will be needed to make it more effective.Analyzingand understanding current markets trends is going to make marketing campaigns more effective. Understanding the need for a balanced approach will ensure that the campaign does not overwhelm potential customers. Nobody wants to get spammed with unwanted e-mails otherwise they will never be read. This where data analysis plays a critical role that way the campaign is an efficient as possible.
As with any market managing position adegreeis preferred. Without a degree a person will need to have a track record of success running success e-mail campaigns. Most jobs will substitute real world experience for a degree. However, this will likely require several years as a sales position, marketing assistant, or been involved in customer service. Exceptional computer skills with an understanding of a wide variety of programs may be enough. A lot will depend on the employer and the type of campaign they are looking for. All marketing campaigns are about understanding the marketplace and giving customer products and services they need and want. The work is challenging put those with the skills and drive can expect to make an income between 37,000-85,000 a year. The median income for this position is53,328.
The business world is constantly changing and using every tool available can give a company the advantage over its competition. E-mail marketing is useful because it is very cost effective. Also e-commerce is becoming big business. Entire companies such as Amazon use the internet to compete with traditional retailers with great success. As more and more people turn to the internet to make purchases marketing to these potential customers will become even more important. The internet has opened up a whole new way of doing business and the potential has only begun.
