ALT-1 Skills Needed to become an Email Marketing Manager
Do you spend lots of time on the Internet? Do you enjoy the fields of marketing and advertising? If so, consider the career ofemail marketing manager.In today’s globally connected society, email is a common way for people to communicate. In addition to personal emails, millions of business-related emails are exchanged every day. An email marketing manager is in charge of creating and maintaining effective email campaigns sent to customers and potential customers.To get an idea of the kinds of emails sent in this line of work, check your inbox. You likely receive lots of emails from companies who want your business. These messages may be newsletters or notifications of special offers. In many cases, emails like these go straight to your spam folder.It is an important task of an email marketing manager to connect with the public in a way that will keep their correspondence out of the spam folder. In addition, an email marketing manager must understand their target demographic and the best way to appeal to that demographic. This requires a firm understanding of marketing and advertising.In order to be a successful email marketing manager, you need to be skilled in marketing, advertising, Internet communications and copywriting. While most companies do have copywriters on staff, you may be required to approve or edit the material. A bachelor’s degree in business marketing with a concentration in Internet technology would be a good education to pursue. There are many colleges and universities who offer degrees in these fields.Careers in email marketing are plentiful these days. A quick online search will direct you to thousands of jobs in this field. In some cases, you may be able to telecommute — making the position of email marketing manager ideal for anyone wishing to work from home.In order to break into this field, you may have to start with an entry-level position. This might be something like an assistant to an email marketing manager. Internships are a great way to introduce yourself to companies and get valuable experience.Internet use is sure to increase over the years, so there will always be a demand for email marketing managers. The pay for this career can fluctuate a great deal based upon factors like location, employer and experience. Your best bet is to perform a job search to get an estimated range of the salary and benefits available to email marketing managers in your area.
