Paid to Speak
The key to becoming a paid speaker is simple pay yourself. An oral presentation is necessary to build any business and to make money is the only way to grow a business. The process can be time consuming, expensive and emotionally draining for those who use it frequently. However when done right the business presentation can be a resource for building relationships and generating an extra stream of income. Money has a way of reducing fear. The biggest fear for most people is speaking in public however one of the secrets to success is doing what others are unwilling to do and do it well. It is not a question of can you do it. The question is are you willing to pay the price to get paid to do it.
There are a lot of misleading information out there about speaking. The main thing we need to understand is it is not about how well you speak it is about the message you have to share. If you have information that is valuable there is an audience willing to pay you talk about it. Those who want to be paid to speak must importance of an effective presentation. Life is all about relationships and relationships are built by communication and spending time working together to achieve a common goal. This is where those who effectively communicate can be paid to speak.
All successful leaders must do some form of presentation and communication. The presentations attracts start up capital, attract investors, builds organizations, changes culture, society and even the world. Those with a dream must communicated it through an effective presentation. The presentation allows a person to be paid to speak because it builds credibility and allows one to be positioned as a trusted friend or expert.
In order to earn income from speaking you must find ways to pay yourself for your efforts. The best way to do this is developing products from your failure and successes in life. You must establish a voice of reality, truth and specialized knowledge. The products will be an extension of this voice and a source of income. This strategy will increase the perceived value of the business presentation experience. If you do a good job connecting during the presentation people will want to hear more of what you have to say. By creating products these individuals have the opportunity to obtain more of your knowledge and connect with you more.
The individuals who are paid to speak must be confident,professional, knowledgeable and creative. Why not maximize the speaking experience for everyone involved?
The following is a list of ideas that can be used to develop multiple streams of income:
Develop an Info Sheet.
Provide attendees with an outline of the presentation include motivational quotes and steps to get started successfully in the business or to accomplish a goal or fix a problem. Always give your contact information including other services you may offer.
Record a Cassette.
The vocal of the presentation can be recorded. Give away a cassette recording of presentation or a motivational message.
Develop a How to report.
Sell this resource at an affordable price. How to reports are hot sellers because they provide fast friendly instructions. Be creative and give information to the reader that will help them understand you, your message and how it can benefit them. Provide ways they can learn more about succeeding with this opportunity. Give a guarantee. For example, those who purchase the report and join as a a special guest at you next engagement.
Develop Specialized Reports.
A written or audio message that provides special information for a limited time. It should be a topic that addresses a common problem or it explains a new technique that is providing positive results.
Develop a Workbook.
This can be a training outline that teaches various aspects of topics you speak about.
Write a Tips Booklet.
Tip booklets are powerful compact bits of information in written form. Booklets provide a great value due to their affordability.
Compact Discs.
CD's are a great way to get your message out. Compact disc can be sold at a good price. The compact disc can be combined with other up sell products. This generally produces some repeat business and new business as they circulate.
Write a book.
Writing a book makes you more credible and gives you a certain level of authority. A book is a platform for your expertise to be recognized. The book does not have to be an academic, 500 page Pulitzer prize style book. It can be a simple message written from your perspective in your voice.
Record and produce a Digital Video Disc. (DVDs)
Digital Video Discs can be sold for a little more than a Compact Disks. Create a package and you have a big seller.You can record your presentation or you can get creative and do a Digital Video Disc series covering a variety of topics that interest and entertain your audience.
Produce a Telephone conference series.
Telephone conference series use this technique to get people to your website. This technique can be a high converter for those looking for more detailed information.The first telephone conference series could be offered "Free." Direct them to your website to download prerecorded programs. Telephone conference series can be developed around certain topics of interest such as "Building a Platform."
Develop a Coaching Program.
Put together a package that includes all the products mentioned in this article. Provide a free coaching session and add some new services to program such as individual and group coaching plans.
