Hyundai Elantra
For anyone interested in fuel economy, the Elantra is a very stylish and family friendly model that will suit almost anyone's price range. The Elantra is a sedan vehicle by Hyundai Motor Company, which is an automobile manufacturer originally based out of South Korea. Their target market is toward drivers looking for a smaller-sized, competitively priced, gas efficient vehicle. This vehicle is increasing in demand due to current economic situations. People are more interested in saving money on gas and having a reliable warranty. Demographics play a key role in the target market of this product. Younger age groups with smaller families are looking for a smaller vehicle that is stylish yet efficient.
The Elantra is a 4-door sedan vehicle, like many of Hyundai's other vehicles. It is available in either the base GLS trim or the SE trim package. Additional features are offered in an optional package. This vehicle is offered with either a 5-speed manual transmission or 4-speed automatic transmission. This car gets 24 MPG city and 33 MPG highway, which is one factor that has been leading their marketing promotions. It retails between $13,970 and 17,670. Many dealers offer discounts, whether it is a discount for brand loyalty or for a current promotion offered by that dealership. Most dealerships also offer financing options in addition to working with the customer's preferred financing company. Hyundai is known for its 10-year/100,000 mile warranty, which is actually doubled at some dealerships such as Jack Giambolvo Hyundai. Hyundai is advertised everywhere, which includes billboards, TV commercials, online, and other ways. Within each dealership, salespeople are available to advertise certain deals and specifications of each particular vehicle. They personally sell the products directly to the consumer. Dealerships for Hyundai are offered all over the United States, usually with several dealerships in each town. They are also located internationally, especially since they are originally based outside of the US. Not only are they shipped here directly from Hyundai manufacturers, but they also are purchased secondhand through auctions and trade-ins to resell. One main uncontrollable factor in today's market is the economy, which is currently driving down the auto industry. This company's objective is to gain popularity in the United States market by surpassing domestic vehicles in gas efficiency and lower cost, while still keeping safety in check with a very comprehensive airbag system. They currently have a huge advantage over other automakers since they are not directly being affected by the auto bailout controversy, and are one of the top manufacturers for gas efficient cars.
Hyundai is showing product development in their most recent marketing decisions. They have added a new type of vehicle, the 2010 Hyundai Genesis, which is going to be introduced in comparison to luxury vehicles such as Lexus and Mercedes. This will be a breakthrough for Hyundai, since they have always been viewed as producing economy vehicles rather than luxury vehicles. This way, they can appeal to a greater market than they are currently. Although most of their vehicles target families, their Tiburon is marketed more toward the younger Millenial population, and the higher class models such as the Sonata and Genesis are targeted toward the professional, Generation X, and baby boomer populations.
The purchase of the Hyundai Elantra can definitely be impacted by certain situational factors. The need for reliability can be assured with Hyundai's warranty, also known as "America's Best Warranty." Money saving in today's economy could also be a factor that would persuade someone to buy this vehicle, because of their very competitive price combined with their gas efficiency. This product can be either a shopping or a specialty product, depending on how much comparison is involved. The consumer is usually looking at the specific brand or type. They may shop around and compare, but occasionally they just take the time to travel to the dealership and know which vehicle they want when they get there. Normally the product is a shopping product if it is in used condition. The product is more of a specialty product if the consumer is looking to buy a brand new vehicle, because they can choose the features and colors they want with a lesser cost range between dealerships.
