How to Turn one Freelance Writing Client into several
Finding freelance clients can be a time consuming endeavor so if there are ways to use the clients you already have to give you some leverage to finding future work you should definitely explore those angles. By using the clients you already know you can turn one job into several by following the tips below.
Ask If They Need Anything Else
Simply asking the client if they need anything else can often result in more jobs. This is so aggravatingly simple, the first time it works in your favor you just might feel to kick yourself for not doing it sooner. Of course, it won’t result in additional work every single time but it is certainly worth a shot.
Ask Freelance Clients for Referrals
When you work with a client and you do a great job, naturally it is easier to ask for a referral. This can be a no-pressure request that is included in a “thank you for your business email” or it can be used as part of an incentive based program by offering discounted rates for clients who send you referrals.
Use Your Experience to Pitch to Other Clients in the Same Industry
When you land a client in a certain industry you can use them to get a leg up in the field. For instance, if you recently landed a blog posting gig for a financial services firm you can market yourself convincingly as a financial services expert and point to your long list of posts as proof. This one job may lead to other writing jobs in the financial industry because your name will also become synonymous with financial posts and article in search engine results.
Get Testimonials After Turning In Exceptional Work
Another way to use one client to get another is to ask for a testimonial. If you have a website for your business you can start collecting testimonials from your clients. These can be used to reassure other clients of your ability to get the job done.
If you can manage to win just one or two clients, it can be easy to use them to get others. At first you need to do is focus on providing quality work and delivering excellent customer service because clients will not pass your name along to others if they were not 100% satisfied with your work. The rest is just about being brave enough to ask and having a plan for the follow through.
