How to Advertise Job Vacancies on a Website
Advertising job vacancies on your website is not as hard as some recruiters might think and is an excellent way of taking advantage of the potential employees who visit your website on a frequent basis. When you have members of the public visiting your website, it makes perfect sense to have a dedicated careers section where job hunters can look at your latest job opportunities. Given your company website is already under your control, adding a job opportunities section is in effect free, requiring only a little time from your in-house or external web designer.
Advertising job vacancies on your website gives your company the opportunity to centralise job applications from multiple sources too. An advertisement on an online job board or a printed job advert in a store, for example, could direct job candidates interested in one of your positions to the jobs section of your website for further information, creating a much more streamlined job application process.
So, how should you advertise job vacancies on your website? Well, first of all, your new dedicated jobs and career page must reflect the branding of your website in general. Consider all the aspects of a career page from the point of an applying candidate; what would they need or like to see on the page? Would they like to see detailed job specifications, or just a summary? Would they like to know how much their salary would be should they successfully apply for a job? Like your main website should be designed to reflect your customers and target audience, so too should your careers page reflect the needs of the people likely to apply for jobs with you.
Your section for advertising job vacancies on your website needs to be simple - job hunters need to be able to quickly identify any suitable job roles that your business may have available, and they need to know the requirements for the job as soon as possible. By clearly stating, for example, that you are looking for a 'Computer Systems Analyst' with a minimum qualification level of a Bachelors degree, you are not wasting any of the job seeker's time given they can quickly rule themselves in or out of the running for the vacancy.
Ideally, the page containing job vacancies on your website will have a memorable and relevant URL. Locating your careers page at http://www.companywebsite.com/level2/jobs/careerops.html for example, will not be as effective as making the URL http://www.companywebsite.com/jobs.html, or even http://www.companywebsitejobs.com should you wish to create a separate jobs micro-site. Keep your URLs simple and help your potential job applicants remember where to find your jobs!
Depending on the size of your business and the number of job vacancies you usually have open at any given time, you may or may not need to have a job search facility on your job vacancy page. If you only have a few jobs open at a time, there is little point in adding this feature, but for larger companies with hundreds of jobs on offer, a search facility where applicants can search for job titles that reflect their skills is a must.
The title you choose for your advertisement needs to be well thought out - use titles that potential employees are likely to search for, for example, a company might be looking for job applicant for their 'Office Information Coordinator' role, but how likely is a job seeker to search for this title? 'Office Administrator' on the other hand is a far more likely search term, and the job roles of the two titles may be identical.
Keeping the way you structure job vacancies consistent is another important aspect in how to advertise job vacancies on your website. Using the same layout, font and amount of information on each job advertisement will make them easy for the potential employees to look through and maintains a professional image for your business.
Fundamentally, the best website recruitment areas not only reflect the businesses needs but also the needs of the job searchers. Take advantage of the visitors to your site, who are already familiar with your company, make your job vacancies clear and informative, and you will find that advertising job vacancies on your website will pay off considerably.
