General Motors Future
GM has dominated the automobile scene for most of the twentieth century. Offering their traditional brands of Chevrolet, Pontiac, Oldsmobile, Buick, and Cadillac. These are brands that have been trusted by purchasers both big and small for generations. "Traditional" in technology is being replaced with"out-dated" or simply needing to be updated. That's where a lot of American companies are going wrong throughout the country. With the present dangers apparent for the longevity of GM, they are facing new challenges.
BAILOUT OR NOT- THINGS MUST CHANGE
Even with the help of a bailout from the government, GM must acquire new innovations that exceed past expectations from it's customer. The Japanese have felt the plunge as well, but it is far more likely that they will climb out of the sinking oppression of financial turmoil. The reason being: Japanese inventions and accelerations in technology and driving down the cost of their manufacturing process will promote natural business longevity.
GM on the other hand, has failed in their applications of technology. They have proposed to the consumer that the extra ten miles per gallon is efficient enough to carry value for their costs. The problem is, the consumer can buy foreign cars much cheaper, require less fuel to operate, and seem to be more reliable. Consumers are no longer interested in the "biggest and baddest", they want a car that costs less and provides efficient means of transportation. GM is still spending wasted money and time on the coolest or most powerful car in town. The focus needs to change to save the company and offer long-term value to the consumer as well as the future of GM.
CONSUMER DESIRES- COMPANY SUCCESS
GM needs to turn away from traditional manufacturing methods. The traditional purchasers are dying off, and the new generation doesn't want to just see gas-saving vehicles, but alternative fuel vehicles. The company must integrate with existing researchers to be the first to step forward with plausible new energy vehicles. The cost of fossil fuels, no matter how much we have, will always be a concern of the person buying a vehicle. The lack of new innovations on GM's part has caused their decline, not the economy. Their are businesses that still thrive in the declining economic turmoil, because they have conformed to the times.
When the economy starts to crash, they should be turning away from "what they have not sold" and rather focus on what new and cost-efficient manufacturing details can they change. Now, with government oversight, the company will lose it's ability to grow. The reason for this, the government agencies are not trained nor have a clue about running a business. They live on political paychecks, and if GM fails. It will be no loss to them.
Gm must change the way it looks at its greatest asset....... no, not cars...... the consumer. The best thing that's happened in a century has opened new opportunity for existing and new businesses. GREEN ENERGY, the world is concerned about it, and if GM can tap into this fountain of gold, they can once again dominate the auto industry. If they do not make these adaptive changes..... I fear they may disappear all together.
