Gareers in Graphic Design

From 3arf

Careers in graphic design span from corporations, associations, and advertising firms. At its core, the field of graphic design is all about communicating a corporate brand or idea through visual rather than written communication. In this sense, seasoned graphic designers are highly valued in virtually every company.What Graphic Designers DoMany people view graphic design jobs as fun, cushy office jobs where the person gets to draw pretty pictures on the computer and play with fonts. The reality is quite different. Graphic design is very much tied into sales and marketing, because the principal idea behind graphic design is to sell visually and market the brand in such a way as to be eye-catching and memorable. Thus, the job can be inherently stressful as upper management may have conflicting ideas of what makes a good design.Graphic design jobs entail creating logos, packaging, book covers, labels, stickers, banners, window clings, web graphics, and much more. Thus, graphic designers must be tech-savvy and quick learners. Working with cutting-edge software such as Photoshop, InDesign, Flash, and Illustrator (Adobe Creative Suite), updates are frequent as software companies devise new tools for cutting-edge design.Types of Graphic Design JobsGraphic design jobs vary in responsibility, stress level, and creativity. Types of design jobs includeAd agencies. Agencies are notorious among graphic designers as being stressful. Graphic designers who work at ad agencies typically have long hours with much more critiquing of their designs. Some of that critiquing can be brutal, because the agency is trying to impress their top-tier clientele.While the graphic designer can make a lot of money at an ad agency, corporate graphic designers have a medium level of stress but still work with clients and have tight deadlines. On the lower end of the stress level are graphic designers working in churches, government, and associations.Upsides and Downsides to Graphic Design JobsGraphic design is an art that is mixed with business to produce graphic materials intended to convey the company's branding. Studies show that a catchy design on product packaging will sell more items. In this way, graphic design is a good career choice for those who are artistically inclined and would like to have a corporate career.On the other hand, graphic design jobs can be inherently stressful, with tight deadlines. Graphic design is a very creative field, great for artists; but the graphic designer needs to have thick skin in order to receive and deal with constant critiquing of their work.Graphic design is a fulfilling field for those who are artistic and creative-minded. The person who is considering graphic design should receive a degree in art and design at a public university or art school.


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