ALT-2 What is Graphic Design

From 3arf

Graphic design is a form of communication by visual artists. While many graphic designers specialize in a specific type of design, most graphic designers have the knowledge and skill sets to work in a number of different arenas. The basics of graphic design center around color, typography, and layout as effective communication tools for corporations. Graphic design is typically broken down into print design and web design, and each of those categories can be further broken down.

Print DesignPrint designers not only need to know the ins and outs of typography and page layout, but they must also have a solid grasp of various printers, the Pantone Matching System (PMS) colors, CMYK, and resolution of images. As a print designer myself, one of the most important concepts of print design is the layout of text and images in a visually appealing format that communicates the proper message to the viewer. It is also important to understand how to use typography on its own, without any images. Print designers most often use such software programs as Adobe Illustrator, InDesign, Photoshop, and QuarkXpress. Print design can further be broken down into layout design, advertisement design, package design, illustration and branding.

Web DesignWeb designers often walk a fine line between IT and graphic design. They must have an advanced working knowledge of HTML, CSS, RGB and hexachrome colors. Web designers must also have a broad knowledge of their audience and what type of monitors they will typically be using in order to design the site in the correct format. Along with knowing coding, web designers often use Photoshop, Flash, and Dreamweaver.

While graphic designers must have a solid grasp of typography, layout, illustration, and grid systems, a successful graphic designer will also be a skilled writer, researcher and marketer. Graphic designers must be able to take words and pictures and mold them into a cohesive piece that gets the client's message across clearly and effectively. They must also be in the most up-to-date software packages, and have a working knowledge of softwares they do not use on a daily basis.

If you are interested in graphic design, I suggest downloading the trial versions of the Adobe design softwares to get an idea of how the products work. There are also a number of excellent books online and at Barnes & Noble. With a little play and research, you may find a new niche in your professional career!

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